CDP is key to customer journey orchestration, with Thomas Wieberneit
In a discussion with Thomas Wieberneit, CRM practitioner and Principal of aheadCRM, Gemma Milne explores the essential role that Customer Data Platforms (CDPs) play in customer journey orchestration. They delve into the dynamics of customer consent and how it impacts data collection, highlight the importance of consolidating data sources, and address the two biggest challenges companies face when working with CDPs.
The conversation also covers considerations for selecting the right CDP, security implications for running one, and how customer behaviors and journeys are evolving over time.
Overall, the talk emphasizes the value of a comprehensive and consistent view of customers and how CDPs can provide businesses with the critical insights they need to offer personalized and engaging experiences.
You can learn more about Thomas Wieberneit on aheadCRM's blog.
The post also includes links to a sponsor (Dynamics 365 Customer Insights) and Microsoft's social media accounts.
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Business is experiencing extraordinary change. Supply chains are shifting, customer needs are evolving, and businesses must adapt to survive. Join us on Connected & Ready as author and tech journalist Gemma Milne explores trends in how companies are adapting to a disrupted world, and preparing for tomorrow. Brought to you by Microsoft, Connected & Ready is a weekly conversation with business leaders about innovation, resilience, and our capacity to succeed.