Customer Insight Overview

As data becomes increasingly important in modern business, organizations invest in its collection and analysis to inform pivotal decision-making across various functions. However, managing and visualizing multiple data sources poses challenges. Customer Data Platforms (CDPs) emerged to address these issues, with vendors providing various solutions and features, and industry standards developing to guide their implementation.

A CDP is an infrastructure for collecting and managing customer data from multiple sources, while Customer Insight is a specific Microsoft Dynamics 365 product aimed at creating integrated customer profiles to analyze data and gain insights within the Microsoft ecosystem. Its benefits include customer data unification, segmentation, and personalization, enhanced customer engagement, and actionable insights and predictive analytics.

Customer Insight also integrates with other Microsoft products and services, including Power Platform, Azure, Office 365, and other Dynamics 365 applications. It ensures data governance and compliance as it meets relevant regulations such as GDPR.

Overall, CDPs play a critical role in helping businesses manage and harness the power of customer data. Assessing the benefits, challenges, and limitations of implementing Microsoft Dynamics 365 Customer Insight enables organizations to determine whether it's aligned with their goals and needs.

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