Making retail experiences more intelligent, with Augusto Modigliani

In this podcast episode, Gemma Milne interviews Augusto Modigliani, Chief Marketing Officer at Beabloo, a company specializing in digital signage, analytics and marketing automation. They are discussing how technology can be used to shape customer experiences both in online and offline shopping situations, and how AI, automation and bot technologies can be utilized to this end. They also touch upon the intersection of AI and customer-facing employees, and ways to keep the technology aspect of retail human. Protecting privacy in both virtual and physical retail spaces is also discussed. Additionally, they talk about the statistical methods that drive personalization as well as the future of marketing technology and what to expect from it.

About Augusto Modigliani, the podcast guest: he is currently the Chief Marketing Officer at Beabloo where he is responsible for developing marketing, sales and partner strategy alignment within the Beabloo Group. Augusto has a strong background in marketing and business development; he possesses outstanding product intuition and excels at team building, problem-solving and strategic marketing and go-to-market strategies.

You can learn more about Beabloo at https://www.beabloo.com/

The podcast is sponsored by Microsoft Dynamics 365 Commerce and it explains how it can help businesses optimize their operations. If interested, you can request a demo at https://aka.ms/AA8ku82.

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