Sales strategies for a hybrid world, with Gerry Murray

Gerry Murray, a Research Director at IDC, joins Gemma Milne in a discussion about the evolution of digital selling and sales strategies in a hybrid world. They touch on what changes are temporary and which ones will have a lasting impact, the importance of supporting and properly equipping sales teams to adapt to these changes, and the role of technology infrastructure in supporting sales teams. The topics of discussion include the shift from in-person persuasiveness to digital persuasiveness, conversational systems and AI, self-service sales models, data analytics, and challenges facing sales organizations in the current climate. Rising customer expectations are creating new selling opportunities, and companies can drive more relevant and authentic customer relationships, generate quality leads, and improve productivity with Dynamics 365 Sales. Contact them at [email protected], or follow them on Twitter, LinkedIn, and YouTube.