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Unlock success with our New Campaign Goals Feature: Set, Track, Achieve!

Unlock success with our New Campaign Goals Feature: Set, Track, Achieve!

The new Campaign Goals feature in Viva Amplify empowers users to set and achieve specific targets for their campaigns, integrated with the unique viewer metric. The feature will be rolled out from late August to late September 2024 and offers detailed insights and reports, although it is currently unavailable on mobile iOS and Android apps. Campaign goals can assist you in monitoring and measuring the success of your campaigns. With this feature, you'll be able to track your progress towards your chosen outcome, such as increasing open rates or reaching a specific percentage of views, in order to make data-driven decisions. By tying goals to a key metric like the unique viewer metric, users can easily track how many people viewed their campaigns. To set a campaign goal, simply navigate to the campaign brief and specify your target outcome. Once your goal is set, Viva Amplify's analytics tool tracks your progress and provides detailed reports, which enable you to understand how close you are to achieving your goal. To view even more insights, head to the reporting page, where you'll be able to see your campaign goal accompanied with clear details on the actual audience reached, as well as detailed insights broken down by distribution channels. Integrating campaign goals with the unique viewer metric makes it much easier to make informed marketing decisions based on real-time data.

The post Unlock success with our New Campaign Goals Feature: Set, Track, Achieve! appeared first on M365 Admin.

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by João Ferreira

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