Include specific row (entity) references and all the data in Real-time marketing custom triggers
Custom triggers in Dynamics 365 Marketing (Customer Insights - Journeys)
have recently became 1000 times better with the ability to include ‘Entity
references’ - a way of making an entire record and all its associated
records (up to 5 levels ‘deep’) available through a single trigger
attribute. It works exactly the same as the ‘Contact‘ or ‘Lead’ in a
trigger works, but for any table/row you choose.
This make all the data available in the trigger journeys for branching and
emails for conditional content and personalisation. And you can have lots
of these!
Learn more