The case for a digital-first channel strategy, with Sucharita Kodali

In this podcast, Gemma Milne shares insights with Sucharita Kodali on the current state of the retail sector, with a focus on a digital-first channel strategy. The conversation explores the impact of current technologies in this sector and outlines some first steps retailers can take to increase the resiliency of their supply chains. Sucharita Kodali is a Vice President and Principal Analyst specializing in e-commerce channel strategy at Forrester, focusing on retail consumer behavior and omnichannel retail. She is also an expert in identifying the impact of technology developments on the retail industry, with an emphasis on topics such as forecasting, social computing, merchandising and conversion optimization.

The conversation covers crucial topics, starting with how growth has transformed the customer experience, affecting the ability of firms to keep up with shifting demand. The podcast further delves into how retailers have adapted their supply chains to promote more digital selling. The discussion emphasizes the need for retailers to keep up with the latest innovative strategies as they respond to new demands, and to strive for a balance between the ability to react to supply chain disruptions while also preventing them.

As the conversation continues, the role of technology in improving risk management, controlling costs, and enhancing safety is also explored, highlighting the importance of people, process, and technology.

In conclusion, the podcast outlines some of the first steps retailers can take to increase the resiliency of their supply chains, underscoring the importance of a digital-first channel strategy.

Sponsor Link:

The podcast episode is sponsored by Microsoft Dynamics 365 Intelligent Order Management - an AI-enabled, data-driven solution that simplifies and automates omnichannel fulfillment.

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