Event Waitlist Journeys & Triggers

Event waitlists have arrived for Customer Insights - Journeys which means self service event cancellation and automated (or manual) registration of waitlisted registrations when slots become available. BUT shiny new features also means changes in the way things work. We now have three different triggers to handle event registrations with the relevant communications. The ‘Marketing Event Registration Created’ trigger will only fire when a registration is created as ‘Registered’, so if someone joins a waitlist, then later a space becomes available for them to register - they will not receive any of the communications in the ‘Marketing Event Registration Created’ journey. This post shows you how to update your journeys to make sure your registrations converted from waitlisted receive all the right communications.