Understanding Your Unassigned Data In GA4 With Custom Channels

If you are using Google Analytics (GA4), and are reviewing any of the acquisition reports, you’ll likely have seen some of that traffic showing up as unassigned. If Google doesn’t recognise where the traffic came from and there is no logical source or medium available, your website traffic will be tagged as Unassigned for the … Continue reading Understanding Your Unassigned Data In GA4 With Custom Channels