A Smarter Approach to Marketing Operations with Customer Insights – Journeys

Imagine trying to organize a surprise party for thousands of people. However, all you have is a handwritten guest list, scattered sticky notes, and no idea who likes cake, who’s allergic to peanuts, or who’s already RSVP’d. You’d quickly realize that without structure, even the best intentions can turn into chaos. The same is true… Read More »

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