Power BI Customer Attribution Analysis Using Advanced DAX

In this tutorial, we're diving headfirst into advanced DAX techniques to perform customer attribution analysis in Power BI. Specifically, we're delving into the realm of customer churn, examining new customer and lost customer analysis to gain valuable insights for our business. By closely analyzing attrition rates, we can identify critical patterns and potentially prevent customers from leaving.

The term attrition analysis might not be familiar to everyone, but essentially it refers to tracking customer behavior and identifying where we are losing customers or gaining new ones. By understanding these trends, we can make informed decisions and improve our customer retention efforts.

While this tutorial is advanced, it provides a comprehensive introduction to the tools and techniques you'll need to master DAX analysis in Power BI. Whether you're a seasoned pro or just starting out, you'll find valuable insights and practical tips that can be applied to your own projects.

So if you're ready to dive headfirst into advanced DAX analysis for customer attribution in Power BI, follow the link to the tutorial below and get started!

You can also watch the full video tutorial, which is available at the bottom of the blog post.

The post Power BI Customer Attribution Analysis Using Advanced DAX was originally published on Enterprise DNA.