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Customer Segmentation Techniques Using The Data Model – Power BI & DAX

Customer Segmentation Techniques Using The Data Model – Power BI & DAX

In this blog post, you'll discover how to perform customer segmentation techniques using the data model in Power BI. Sometimes, raw data doesn't contain all the necessary information to create an effective visualization in Power BI. However, by leveraging the power of DAX within the data model, you can segment your customers based on historical performance, thereby gaining insight into how different customer groups behave over time. To follow along with this tutorial, you can watch the full video linked at the bottom of the blog post.

If you're looking to take your Power BI skills to the next level, this tutorial is a must-read. By applying the techniques taught here, you'll be able to extract valuable insights from your data, leading to more informed business decisions.

The post Customer Segmentation Techniques Using The Data Model – Power BI & DAX was originally published on Master Data Skills + AI.

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