{Do you know} Allow individuals to reenter a one-time dynamic segment journey in Dynamics 365 Customer Insights
Hello Everyone,
Today I am going to share my thoughts on allowing individuals to reenter a one-time dynamic segment journey in Dynamics 365 Customer Insights.
Let's get's started.
In Dynamics 365 Customer Insights - Journeys, a one-time dynamic segment journey typically processes contacts only once. However, you can configure it to allow individuals to reenter the journey if they meet the criteria again.
A retail business runs a 'Win-Back Campaign" for inactive customers who haven't made a purchase in the last 90 days. If a customer makes a purchase and later becomes inactive again after another 90 days, they should reenter the journey and receive a new promotional email.
How to set up:
1. Create a Dynamic Segment:
Define criteria such as "Last Purchase Date is more than 90 days ago".
The segment dynamically updates as customers meet the criteria.
2. Enable Reentry in the Journey.
In the Journey Settings, enable "Allow Reentry".
Specify a cool down period (e.g., 90 days) before the same contact can reenter.
3. Journey Execution:
When a customer meets the criteria, they receive the email.
If they later become inactive again, they automatically reenter and go through the journey again.
Benefits:
Increase Engagement - Customers get repeated opportunities to respond.
Automates Follow - Ups - No manual intervention is needed.
Enhances Personalization - Ensures timely re-engagement based on real -time behavior.
This setup ensures that individuals continue to receiev relevant messages whenever they qualify for the journey again.
That's it for today.
I hope this helps.
Malla Reddy Gurram(@UK365GUY)
#365blogpostsin365days
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