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Dynamics 365 Customer Insights – Journeys – Tailor follow-up strategies by reacting to multiple customer actions at once

Dynamics 365 Customer Insights – Journeys – Tailor follow-up strategies by reacting to multiple customer actions at once

We are announcing the ability for marketers and journey designers to simultaneously branch on multiple marketing interactions and enhance customer journeys by using combined triggers to deliver personalized follow-ups in Dynamics 365 Customer Insights – Journeys. This feature will reach general availability on July 1, 2025. How does this affect me? With this feature: Journey designers can simultaneously branch on multiple marketing interactions. Marketers can now consolidate multiple interaction outcomes into a single decision point, increasing precision in how each customer is engaged. Marketers can use the “Wait for trigger” tile after sending a marketing email and choose “Previous message gets an interaction”, then configure multiple interaction triggers (such as Email Opened, Email Blocked, and Email Bounced) within a single branch to define distinct paths in the journey. What action do I need to take? This message is for awareness and no action is required. If you would like more information on this feature, please visit Tailor follow-up strategies by leveraging multiple customer actions at once (preview). Message ID: MC1091681

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by João Ferreira

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