Dynamics 365 Customer Insights – Data: Turbocharge your pipeline to drive growth – Target right audience based on signals from earlier campaigns

You can now access behavioral data captured by Customer Insights – Journeys, such as emails opened and links clicked, and use it in Customer Insights – Data. The behavioral data from Customer Insights – Journeys is now automatically available in Customer Insights – Data. Key capabilities include: Get data quickly by eliminating the need to build and wait for special data flows to export behavioral data from Dataverse to Fabric, and then into Customer Insights – Data. Use the behavioral data to refine segments for precise targeting of customers that includes how they responded (or didn’t respond) to previous campaigns. Combine Customer Insights – Journeys interaction data with other external data sources to create powerful customer measures for scoring and targeting customers with greater precision. Identify customers who weren’t responsive to a campaign and retarget them using external systems like Google and Meta by exporting segments. Use unification to identify customers with multiple emails and see how they interact with your brand across different contact points, so you can see the customer and not just the email address. Scenario As a marketing manager at an online retail store, you send a monthly campaign that offers a 5 percent discount to customers. When you review the results, you see a high email open rate but a low click-through rate on the coupon. With Customer Insights – Data, you can see which contacts opened the email and interacted with your product. You create a new segment of customers who opened the email but didn’t select the coupon, and you retarget them with a more compelling 10 percent offer. When you act on real engagement signals, you refine your audience, increase relevance, and boost sales. Business Value: To refine your engagement strategy, you need to understand how customers respond to your communications efforts. When you create segments in Customer Insights – Data and use them in Customer Insights – Journeys campaigns, the interaction data captured by Customer Insights – Journeys can now be accessed and used in Customer Insights – Data segments to refine your segments based on how customers responded to your […]

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