Dynamics 365 Customer Insights – Data – Real-time web tracking and personalization for known and unknown users

We are announcing the ability to use real-time web tracking and personalization for known and unknown users in Dynamics 365 Customer Insights – Data. This feature will reach general availability on September 30, 2026. How does this affect me? This feature enables two key capabilities: website personalization for known and unknown users, as well as conversion of unknown users to known users. Track unknown user activity. When users return to your site, personalize it based on their previous browsing behavior on your site. Personalize your website using a pro-code API-driven approach for experienced development teams or use built-in integration with Optimizely to personalize your site using a no-code approach. When an unknown user provides you with contactable details like an email address or phone number, you can convert the unknown user into a known profile that persists the tracked activity data from when they were an unknown user. What action do I need to take? This message is for awareness, and no action is required. If you would like more information on this feature, please visit Real-time web tracking and personalization for known and unknown users. Message ID: MC1462720

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