Creating Real-Time Segments Based on Consent in Customer Insights | Journeys
If you are looking for a way to create real-time segments in Customer Insights - Journeys based on marketing consent for Contacts or Leads, then this article provides a helpful tip. By utilizing the Consent centre in Customer Insights - Journeys, you can easily target individuals who have opted in or out of marketing purposes and topics.
Using this method, you can streamline your marketing efforts and ensure compliance with regulations by avoiding targeting individuals who have not given consent to receive marketing communications. This article is a quick and easy read, providing step-by-step instructions for utilizing the Consent centre to create these real-time segments in Customer Insights - Journeys.
Overall, this article serves as a valuable resource for marketers seeking to enhance their compliance and streamline their marketing efforts through the implementation of real-time segments based on consent.
Link: https://www.ameyholden.com/articles/segments-in-customer-insights-journeys-marketing-consent-compliance-opt-in
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