Realtime Marketing: Checking Contact Attributes vs Consent Records
This post explains how to check contact attributes or contact point consent records in Realtime Marketing. It highlights the important difference between how consent is handled in Outbound Marketing versus Realtime Marketing, specifically for Contacts. In Outbound Marketing, consent is defined in three different fields on the Contact record: Email field, Bulk Email field, and Allow Tracking field. These fields are set to either "Allow" or "Not Allow."
However, Realtime Marketing allows more comprehensive consent management that includes not just email, but also phone and postal mail consent. This post delves into the details of how to check these contact attributes or contact point consent records within the Realtime Marketing platform.
Whether you're an experienced marketer or just starting out, this post provides valuable insights into how to manage consent more effectively using Realtime Marketing. So, if you're interested in enhancing your marketing game, check out this post to learn more.
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