Connected products and the circular economy, with Annie Gullingsrud
Gemma Milne talks with Annie Gullingsrud, Chief Strategy Officer at EON, about the impact of IoT on fashion, understanding the “identification problem” in the clothing circular economy, why her company prioritizes customers over technology, and the value of solving the identification problem for consumers.
Topics of discussion
- The evolution of the “circular economy” in the fashion world (2:52)
- The connection between marketing and sustainability (10:41)
- How technology unlocks the possibilities of “digital identities” for clothing (13:45)
- The implications for data and monetization (19:39)
- The business case for systemic change in fashion (30:50)
- Where the future of digital identities might lead (31:04)
About Annie Gullingsrud:
Annie Gullingsrud is Chief Strategy Officer of NYC-based technology company EON, fashion and retail’s Connected Product Cloud. EON is redefining the way people buy, sell, own, use and connect with products by giving each garment a unique cloud-hosted Digital Identity—powering retail’s transition to a sustainable and circular model for commerce.
Annie's experience lies at the intersection of technology, systems-based design, and sustainability to scale circular fashion. Before leading Eon's global strategy, Annie led the Cradle to Cradle Products Innovation Institute’s fashion sector and has worked with a vast variety of fashion brands and designers, material producers, industry organizations, innovative recyclers and recommerce partners in the shift toward a more sustainable and circular fashion industry.
Annie is author of Fashion Fibers: Designing for Sustainability (2017), Bloomsbury, New York; is an advisor to the brand Pangaia; and has previously served on the board of Goodwill San Francisco area.
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Business is experiencing extraordinary change. Supply chains are shifting, customer needs are evolving, and businesses must adapt to survive. Join us on Connected & Ready as author and tech journalist Gemma Milne explores trends in how companies are adapting to a disrupted world, and preparing for tomorrow. Brought to you by Microsoft, Connected & Ready is a weekly conversation with business leaders about innovation, resilience, and our capacity to succeed.