Making retail experiences more intelligent, with Augusto Modigliani
Gemma Milne talks with Augusto Modigliani, Chief Marketing Officer at digital signage, analytics, and marketing automation company Beabloo. They discuss expectations for the impact of technology on online and offline shopping; how companies are using AI, automation, and bot technologies to shape the customer experience in stores and online; leveraging technology to drive customer service improvement; and where these solutions may be taking the world of marketing in the future.
Topics of discussion
- How technology has, and hasn’t, affected the world’s shopping habits (02:10)
- Making retail spaces more intelligent (07:13)
- Using customer intelligence to improve marketing team performance (08:44)
- The intersection of customer-facing workers and AI: keeping the technology human (12:30)
- Protecting privacy for in-person and online customer experiences (15:20)
- The statistical approaches behind personalization (17:49)
- Expectations for the future of marketing technology (19:34)
About Augusto Modigliani:
Augusto is currently the Chief Marketing Officer at Beabloo where he is responsible for the strategic development and tactical execution of the marketing, sales, and partner strategy across the organization and alignment with the overall Beabloo Group strategy. A creative, strategic thinker with a successful track record of rapidly driving initiatives from concept to implementation, Augusto has a strong entrepreneurial spirit with solid marketing and business development expertise. He has exceptional product intuition and is an engaging team builder, problem solver, and savvy go-to-market strategist.
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Business is experiencing extraordinary change. Supply chains are shifting, customer needs are evolving, and businesses must adapt to survive. Join us on Connected & Ready as author and tech journalist Gemma Milne explores trends in how companies are adapting to a disrupted world, and preparing for tomorrow. Brought to you by Microsoft, Connected & Ready is a weekly conversation with business leaders about innovation, resilience, and our capacity to succeed.