188%: The Rise of the Creator Economy
The creator economy is on the rise, and businesses should take notice. According to the latest episode of the WorkLab podcast, creator-focused companies have received 188% more funding in the first half of 2021 than in all of 2020.
In this episode, host Daniel Roth, editor in chief at LinkedIn, breaks down the power of creators' content on the platform, explains what the creator economy is, and why it's growing. He also suggests that employers should encourage and embrace them. Roth is joined by Temi Ibisanmi, a media campaign manager at Microsoft, who shares his story of becoming a digital creator while maintaining a corporate job and explains how it has positively impacted his career.
If you're interested in learning more about the creator economy and its potential implications for businesses, this episode of the WorkLab podcast is a must-listen. You can also check out the CB Insights research report to dig even deeper.
Listen and follow to other Microsoft podcasts at aka.ms/microsoft/podcasts.
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Learn moreEverything we thought we knew about work—where we do it, when we do it, how we do it—has been turned on its head. Where is it all going, and is there a map to get us there? WorkLab is a new podcast from Microsoft that taps into data and research to guide you on the road ahead. Leaders and scientists share the company’s findings, and we’ll hear stories about how people and organizations are being transformed at this radical moment. Join us as we explore the science of work and ingenuity.