Targeting Random Users

Randomness can be difficult for computer systems to achieve, often excelling at precision-oriented tasks. However, when it comes to A/B testing two different notifications on a small set of user data before offering a promotional deal to everyone, being able to target random users is necessary. This post, Targeting Random Users, explores the importance of randomness in data selection and how it can be achieved in computer systems to facilitate effective A/B testing. It is a must-read for anyone interested in getting the most out of their user data before making public announcements and promotions. The article originally appeared on the Azure Notification Hubs Blog.