Let’s WhatsApp in CRM: Anmol Sawant, VP of Technologies at @ESPC_Community

In this video, Anmol Sawant, VP of Technologies at the ESPC Community, discusses the potential benefits of using WhatsApp in customer relationship management. WhatsApp has over 2 billion active users, making it a massive platform for businesses to communicate with their customers. Sawant explains how incorporating WhatsApp into your CRM strategy can improve customer engagement, as it provides a quick and easy way for customers to reach out for support or information.

Sawant also addresses concerns around data privacy and security, noting that businesses can take steps to secure their customers' information and still leverage the benefits of WhatsApp integration in their CRM process. The video provides a valuable insight into the potential that WhatsApp has for businesses looking to improve their customer relationships and communication strategies.

Link to the video: https://www.youtube.com/watch?v=sh5v2TYYU8g