Introducing enhanced company branding for sign-in experiences in Azure AD

Published Monday, December 12, 2022

Hello friends,

I'm thrilled to announce that we have redesigned the company branding functionality to allow more flexible and user-centric customization of the built-in identity flows for Azure AD and Microsoft 365 apps. The new experience controls apply to sign-in for users in the directory and for external users, including use cases for B2B, B2E and first-party applications running on Azure AD. You can try the public preview today.

Your users, your experience

We added these customization options based on your feedback that you wanted more control over the experience for your users. For those building customer facing apps, we know from our experience on the B2C platform that a beautifully branded experience is critical in building a trusted relationship.

With enhanced Company Branding, you’ll be able to create a custom look and feel for the default sign in pages, as well as pages targeting specific browser languages. In addition, you can now customize self-service password reset (SSPR), footer hyperlinks, and browser icon, style sign-in experiences using cascading style sheets (CSS) and enable header and footer using one of the pre-defined templates. 

Configure the sign in experience

Enhanced customization can be configured using the company branding blade in the Azure portal for your tenant. There, you can configure settings that automatically display customizations to your users when they land on your organization’s sign in pages, as well as pages targeting specific browser languages.

The following are all new settings available on the company branding blades.

Configure layout – This allows you to specify the placement of web page elements on the sign-in page.

Set up custom self-service password reset hyperlink – This provides the ability to show, hide, or customize the self-service password reset link on the sign-in page.