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How generative AI in customer relationship management emphasizes human skills to drive sales

How generative AI in customer relationship management emphasizes human skills to drive sales

Successful sales is and always will be about human interactions, and the building of familiarity, comfort, and trust. But getting to those moments—all the searching and compiling and preparation—can take a lot of drudgery. Ensuring that an entire team of sellers has the time and capacity to strengthen those human relationships can be an enormous feat.

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