Single opt-in for newsletters? Oh yes, I’m a fan. 🚀

Single opt-in for newsletters? Oh yes, I’m a fan. 🚀 Double opt-in feels like asking twice if someone really wants pizza after they clicked “Order Now.” Come on, let them have the pizza! 🍕 But… how do we know the newsletter subscriber is actually the subscriber? Simple: engagement, baby. Check if they engage in the […]